In a treatment center, marketing brings in calls and form fills, and admissions is judged on how many people admit. When the census dips, each side has its own explanation.…

The patient census is one of the key metrics by which we measure how well a drug and alcohol treatment center is performing. A low or falling census, understandably, sets…

Building the best behavioral health treatment center you can is your mission. But, making certain that people find you first is a must if you expect to succeed. It’s no…

Treatment centers are in the business of helping people. But, they must rely on the people who need help to find them first. This means deciding which marketing channels to…